By Scott Westerman Listen to an audio version of this message. “The past is behind, learn from it. The future is ahead, prepare for it. The present is here, live it.” ~Thomas S. Monson The all-nighter. We’ve all had at least one. It’s the cram session where you try to force a…
By Scott Westerman Listen to an audio version of this message. “Climb the mountain not to plant your flag, but to embrace the challenge, enjoy the air and behold the view. Climb it so you can see the world, not so the world can see you.” – David McCullough Jr. Alina…
By Scott Westerman Listen to an audio version of this message. “Standing by your beliefs when they are unpopular is the full measure of courage. Taking responsibility for your actions is the full measure of character.” I grew up as a child of the 60s, when many of the things…
Beyond honored to be referenced in this great blog post by my mentor Brian Willis. He perfectly articulates The Power of One. “You are not responsible for solving all of the world’s problems. You are, however, responsible for contributing to the solution.” Scott Westerman One of my favorite blogs is the…
By Scott Westerman Listen to an audio version of this message. “If it takes a lot of words to say what you have in mind, give it more thought.” ~Dennis Roth What’s your elevator speech? If you had 60 seconds to describe who you are and where you are going,…
By Scott Westerman Listen to an audio version of this message. You can’t return to the life that was. You can only create the life that is. A couple of weeks ago I shook 1,055 hands. I had the honor of standing at the end of the commencement line at…
By Scott Westerman Listen to an audio version of this message. “Success is getting what you want. Happiness is wanting what you get.” Dale Carnegie Life isn’t really that complicated. Find your passion and chase it with reckless abandon. I guess it’s a -little- more complicated than that. But what…
By Scott Westerman We talk a lot about Unconditional Love. It may be easy to define, but it’s hard to practice. I’ve had a lot of time to write and research these last few days. Colleen’s cancer came back. It’s a small tumor. The doc got it all without having…
By Scott Westerman “What’s measured improves” Peter F. Drucker How do we know when we are doing a good job?
In the final installment of my “Writing for Social Media”, we tackle the challenge of creating an effective Facebook presence. We’ll discuss the ins and outs of creating content that gets noticed and explore the three keys to building a successful social media brand.