Life Optimized
Everywhere you turn, people are worried about fake news. But the scale of the problem is mind-blowing. With almost 4 billion of us online, the potential for lies and misinformation to spread is basically unlimited. And even if you don’t set out to share fake news, studies show we’re all…
Where Social Media and Blogging are concerned, a well fed feed that is brief, brilliant and link-rich is the goal. One of the things that can help raise your website’s Google rankings is linking to internal pages. When you write a blog post, include links to other similar information on…
In the final installment of my “Writing for Social Media”, we tackle the challenge of creating an effective Facebook presence. We’ll discuss the ins and outs of creating content that gets noticed and explore the three keys to building a successful social media brand.
In part two of our series on Writing for Social Media, Executive Director, we explore the intricacies of getting your message across in 140 characters or less. How do we incorporate Twitter handles in a tweet? What’s the best way to include a hot link? And what journalistic fundamental is…
In the first of a series, we explore the three main strategies that individuals and businesses use when they consider a social media game plan. Are you a broadcaster, an interactor or an engager? We’ll evaluate the upsides and downsides of each approach and tee up part two of the…