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Category: Writing for Social Media

Social Media Insights: Links, Blogging and Brevity
Social Media Insights

Social Media Insights: Links, Blogging and Brevity

Posted on July 15, 2019 by Scott Westerman

Where Social Media and Blogging are concerned, a well fed feed that is brief, brilliant and link-rich is the goal. One of the things that can help raise your website’s Google rankings is linking to internal pages. When you write a blog post, include links to other similar information on…

Writing for Social Media

Writing for Social Media – Facebook

Posted on April 24, 2012May 12, 2012 by Scott Westerman

In the final installment of my “Writing for Social Media”, we tackle the challenge of creating an effective Facebook presence. We’ll discuss the ins and outs of creating content that gets noticed and explore the three keys to building a successful social media brand.

Writing for Social Media

Writing for Social Media – Twitter

Posted on April 14, 2012October 18, 2018 by Scott Westerman

In part two of our series on Writing for Social Media, Executive Director, we explore the intricacies of getting your message across in 140 characters or less. How do we incorporate Twitter handles in a tweet? What’s the best way to include a hot link? And what journalistic fundamental is…

Writing for Social Media

Writing for Social Media – Strategy

Posted on April 13, 2012October 18, 2018 by Scott Westerman

In the first of a series, we explore the three main strategies that individuals and businesses use when they consider a social media game plan. Are you a broadcaster, an interactor or an engager? We’ll evaluate the upsides and downsides of each approach and tee up part two of the…

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