In part two of our series on Writing for Social Media, Executive Director, we explore the intricacies of getting your message across in 140 characters or less. How do we incorporate Twitter handles in a tweet? What’s the best way to include a hot link? And what journalistic fundamental is…
In the first of a series, we explore the three main strategies that individuals and businesses use when they consider a social media game plan. Are you a broadcaster, an interactor or an engager? We’ll evaluate the upsides and downsides of each approach and tee up part two of the…
By Scott Westerman “In order to succeed in the new world of work you MUST become the commander of your career.” – Dan Schawbel The most important company in your portfolio is “You, Inc.” How profitable is it?
By Scott Westerman “It is not genius that reveals to me suddenly and secretly what I should do in circumstances unexpected by others; it is thought and preparation.” – Napoleon Bonaparte “Girls only want boyfriends who have great skills. Forget flower bouquets and work on developing some captivating skills.” – Napoleon…
This is my favorite work-week breakfast dish. When we first met, my beautiful, talented wife got to my heart by way of my stomach (and her mom’s exquisite cooking). Here’s how. More stuff like this can be found at ColleenCuisine.com.
“In essence, our lives are about defining, bracketing and chasing… Happiness.” (From my keynote at the 2012 Choices Conference in Grand Rapids.) As I write this I’m freshly returned from a trip to Asia. 48 hours ago, I was standing on a street corner in the center of Kuala Lumpur…
“Individually, we are one drop. Together, we are an ocean.” – Ryunosuke Satoro Right before I became Head Servant at the MSU Alumni Association, I had the honor of assembling a team to advance Comcast’s fortunes in New Mexico and Arizona. It’s one of many that I’ve served in over three…
After my morning run here in Kuala Lumpur, Malaysia, I explored the seven story Pavilion Shopping Center. When I travel, I’m always on the lookout for things that will interest the women in my family and this wins the prize. Here’s a 90 second tour. You might be able to…
By Scott Westerman “Be faithful in small things because it is in them that your strength lies.” – Mother Teresa Sometimes the smallest acts of kindness and support can make all the difference. I sent a short email of support to a friend. It had been whispering to me for some…
Why Do Companies Bet Against Big Ideas? Tips For Positioning Your Book In A Crowded Field. You’re Being Followed: How Google—and 104 Other Companies—Are Tracking You on the Web. Just how much do you REALLY want that dream job? Where in the World Are the Hottest Social Networking Countries? How…