Posted in Scott's Speeches The Pass It On Podcast

On Leadership

I decided early on to aspire to lead for one reason: I prefer to influence the course of my own destiny. “Build your own dreams,” writes the young Chicago born entrepreneur, Farrah Gray, “or someone else will hire you to build theirs.”

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Posted in Scott's Speeches

Social Branding 101

Social Media and your Personal Brand: By Scott Westerman Like it or not, we all have a personal brand. It’s the perceived image your organization & people present to the world, personally and professionally. In the Internet age, we’re on stage 24/7. Whatever we say may be tweeted. Whatever we do may end up on youtube. Social Media is that…

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Posted in At Large Scott's Speeches The WestermaNation

How to create a memorable stump speech

By Scott Westerman Being able to articulate a message in a way that moves people is half science and half art. And it’s a learned skill. Here are some tips on creating a memorable stump speech. The first thing to figure out is what behavior you want your stump speech to generate. Is it a call to action or just…

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