By Scott Westerman One of my most often requested stand-ups in a mini-course on Writing for Social Media. Turns out it’s a lot more than just cramming words in to the 140 character limit on Twitter. Here’s my research on the strategy and tactics of an effective Social Media effort…
By Scott Westerman Being able to articulate a message in a way that moves people is half science and half art. And it’s a learned skill. Here are some tips on creating a memorable stump speech. The first thing to figure out is what behavior you want your stump speech…
By Scott Westerman Listen to an audio version of this message. “There are always two voices sounding in our ear: the voice of fear, and the voice of confidence. One is the clamor of the senses, the other is the whispering of the higher self.” ~Charles B. Newcomb Few things…
Back from LA with three links to get you thinking. Tony Robbins on how to jump start your social media planning. How Detroit Labs Built A Successful Business By Letting Employees Screw Around. Seth Godin’s take on how some corporations may be made up of people but could learn a…
What’s measured still is what gets done. So If You Mean It, Measure It. One of the best productivity tools out there is still the checklist. Here’s how they can make you smarter Social Media skills are in high demand at work these days. But how do you showcase these skills in…
Already have a reputation? How to Brand Yourself in Mid Life. Seth Godin on why you won’t benefit from anonymous criticism Lots of us are beginning to think that Twitter has “jumped the shark”. Is App.net a Twitter clone? Or is it what Twitter could have been?
By the Numbers Monday: 5 Tips for Filling Out Online Applications 10 Vital Stats for Blog Health—and How to Track Them 38 Life Lessons from 38 Years of Living Using the 80/20/5 Rule to Develop Laser Sharp Focus Today’s quote worth re-quoting: “The greatest inspiration is often born of desperation.” ~Comer Cotrell…
By Scott Westerman Listen to an audio version of this message. It is not about the quantity of the friendships you have – it is about the quality of the relationships that you build. ~Fred Jacobs “The key is in not spending time,” said Stephen R. Covey, “but in investing…
Branding & Career Tips from The Apple Experience. Some thoughts on Leadership in digital economy. The 7 Habits of Remarkable Marketers and why You Should Be Targeting Tablet Users. A look inside Oregon’s College Sports Social Command Center. Protecting our data and our digital identity: What We Can Learn From Wired Reporter’s Epic…