Why Do Companies Bet Against Big Ideas? Tips For Positioning Your Book In A Crowded Field. You’re Being Followed: How Google—and 104 Other Companies—Are Tracking You on the Web. Just how much do you REALLY want that dream job? Where in the World Are the Hottest Social Networking Countries? How…
Seth: Sticking to what you (don’t) know. Building an Effective SEO Strategy. Yahoo threatens Facebook as social media patent war looms. A Sign of Success – People Start Picking On You: Attorney Says Pinterest Must Change Copyright Policy. How We Are Breaking the Law Every Day (and What We Can…
By Scott Westerman “Act as if what you do makes a difference. It does.” ~William James Abel looked at me from behind a mask. He could hardly breathe. One of my favorite Comcast technical supervisors had cheated death. But his doctors had just told him he would always need an…
By Scott Westerman “What people expected of me was too much. Too much to try to live up to. Too much to try to be. And I wanted out at some point.” Whitney Houston The wall to wall coverage of Whitney Houston’s death is a testament to the unrealistic pedestal on…
Here’s a story about two business who don’t understand how to build strong customer relationships.. and two who do. I bought a couple of suits at a men’s store at the Meridian Mall the other day. You can probably figure out which one it is. The service was good and…
By Scott Westerman It is said that at any given time, we are either going into a crisis, in a crisis our coming out of a crisis. How we behave in each of those spaces will reveal who we truly are. Character is defined in adversity not in affluence. The…
By Scott Westerman We all work for ourselves. You may align your personal brand with an organization for a time, but never forget that you are your most important shareholder. There’s no way around it. We create our professional persona everywhere we are, in everything we say and do.
By Scott Westerman “Disneyland is a work of love. We didn’t go into Disneyland just with the idea of making money” – Walt Disney Every time I go to Walt Disney World, I spend a lot of money. I don’t regret it. And I keep coming back for more. Why? For…
By Scott Westerman A man ninety years old was asked to what he attributed his longevity. I reckon, he said, with a twinkle in his eye, it because most nights I went to bed and slept when I should have sat up and worried. – Garson Kanin Colleen’s grandmother passed…
By Scott Westerman I love free speech. That’s one of the greatest things about the American Experiment in democracy. There’s another behavior set that must also go with it. Skepticism, fact checking, compassion and an open mind. Oh yeah, and the ability to think before you speak.