Just About Right

By Scott Westerman “Hey, there’s Smith’s,” she said. “They have Boar’s Head, let’s stop and get some.” Boar’s Head cold cuts were her faves when we lived in Florida. Only a couple of the Smith’s grocery stores here have the product. It was Sunday. We were on our way back…

The Ultimate Competitive Advantage

By Scott Westerman In three decades as a telecom guy, I’ve enjoyed both technological and price advantages… and disadvantages. I’ve learned the most about customer loyalty in the situations where we’ve had intense competitors, some of whom appeared at the time to have the better value proposition. I always found…