One Green Blood's State of Mind

NAMA Notes from #OneShow14

Social Media and your Personal Brand:
By Scott Westerman
It was a pleasure to spend time with the NAMA organization this week. Here are the key take aways from my presentation on Social Media and Your Personal Brand.

Like it or not, we all have a personal brand. It’s the perceived image your organization & people present to the world, personally and professionally. In the Internet age, we’re on stage 24/7. Whatever we say may be tweeted. Whatever we do may end up on youtube.

Social Media is that stage. You don’t have to play on it, but if you’re in business, your customers and competitors will likely be there. You can choose to let others define who they think you are. Or you can engage to define yourself.

More and more brands are using Social Networks as a means of interacting with their customers. Facebook is currently the most popular platform. Instagram has surpassed Twitter as the social environment of choice for brands. Depending on who your target audience is, you may want to play in the YouTube or Pinterest garden. You can also use your web presence to communicate your brand through a blog.

Every Social Network has it’s strengths and weaknesses. And each has its own “language”. UR going to have 2 learn 2 speak it, if U want 2 be understood :)

Social Media can impact a brand in a profound way. Ask Netflix, Komen and Bank of America. In my own experience, I was able to turn a negative into a positive when skywriter’s message over Spartan Stadium motivated thousands to donate to The Michigan Ovarian Cancer Alliance.

Here are links to three short videos that can help you decide on a strategy and learn the language of two of the most popular Social Networks –  Facebook and Twitter.

How can you effectively utilize Social Media if you are part of the supply chain?

  • Follow your customers (and competitors).
  • Analyze their messaging.
  • Amplify the good things they are doing.
  • Share your own expertise.

We are rewarded in proportion to the value we add to the world. Being recognized as an expert in your field requires continual learning and sharing what you’ve learned with others. Social Media can be a tool for both learning and sharing. And if you do it right it can keep your career energized, too.


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Monday Motivator: The Guy at the Mall

By Scott Westerman
Listen to an audio version of this message.

Here’s a Facebook post that one of our MSU Alumni Association Student Executives wrote this week.

Random guy at the mall walks toward me and says (or should I say slurs): “You look just like my ex-girlfriend except you’re what she would look like with blonde hair. I knew I’d hate it.”
…thank you?

My “Dad Reflex” kicks in at moments like these. I wanted to punch the guy in the face. But my zen mind calmed that down and got me to thinking about what constitutes beauty. Here’s what I wrote back to her:

His idea of true beauty is so disconnected from reality that he totally missed it when he finally saw it.

We seek diamonds because of the monitary value others attach to them, but we miss the backstory that hides within; how their beauty is the result of surviving tremendous pressure over centuries, how they already had the elements of perfection inside and it just took time for them to coalesce, and how the story of what made them beautiful is much more important than what we see on the exterior.

When I look at you, I see all of this complexity, the ups and downs, the life experience so far that has made you the wonderful person you are. I see the potential that is still hidden, waiting to be revealed. These are the things that can put more polish on the total human being that is growing within you.

So many people out there never get past the illusions on the surface. The real tragedy surrounding that sorry guy at the mall is how he will never recognize real beauty. It’s definition was standing right in front of him… imperfect and authentic as it always is, but still worthy of all love and encouragement that we can share.

It’s too bad that we don’t have the time to help enlighten these tortured souls. But life is too short. And there are too many amazing people like you, who richly deserve our time, our attention… and affection.

I wrote that to a young person that all of us at MSUAA have come to know well. But it applies to all of you. We are all works in progress, diamonds in the rough. We are all worthy of appreciation and deserving of the loving, honest feedback that transforms coal into diamonds.

Dr. Phil wrote, “Don’t worry about hurting my feelings, because not one bit of my self esteem is tied up in your acceptance.”

We’re not all that self actualized. Our feelings can be hurt. But when they are, think beyond the hurtful words to try to understand the pain within the person who said them. That exercise can help you strengthen you compassion, and distance the real you from the incorrect illusion the drunk guy in the mall thinks he sees.

Have a great week!

Feedback always welcome to

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Monday Motivator: Be Grateful

By Scott Westerman
Listen to an audio version of this message.

“We can only be said to be alive in those moments when our hearts are conscious of our treasures.” – Thornton Wilder

Wherever you head and heart may be at this moment, you have many reasons to be grateful.

Be grateful for the sunrise. It heralds a fresh start.

Be grateful for sunsets. They remind us that tomorrow is another day.

Be grateful for good health. It’s life’s greatest gift and most of us take it for granted.

Be grateful for the setbacks you have faced. Resistance is often the key to strength.

Be grateful for your achievements. They are meant to be examples for others to follow.

Be grateful for true friends. They are few and will strengthen and sustain you, even as you strengthen and sustain them.

Be grateful for beginnings. They are new opportunities for growth and service to others.

Be grateful endings. As Dr Seuss wisely said, “Don’t cry because it’s over, smile because it happened.

Be grateful for your mistakes. The secret of happiness is often hidden among them.

Be grateful for hope. It is the one thing that drives all change and the only thing we can’t afford to lose.

And most of all, wherever you may be right now, take a moment to enjoy the view. The mountain top is more beautiful if you’ve known the darkness of the valley.

Have a grateful week!

Feedback always welcome to

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Monday Motivator: What to do when you come in second

By Scott Westerman

Listen to an audio version of this message.

“It’s OK to fail. If you’re not failing, you’re not growing.” ~H. Stanley Judd

“We’re giving the job to someone else.” That stung. This was a gig that I really wanted, with a company that had I had fallen in love with during the interview process. Hearing that I wasn’t getting in the door was a huge disappointment.

One month later, I was working there.

In an increasingly competitive world, where the best jobs are often filled before they are posted on the human resources website, it’s easy to be an also-ran.

It’s also possible to pull victory from the jaws of defeat. Try some of these ideas. (more…)

Monday Motivator: Choosing Excellence

By Scott Westerman
Listen to an audio version of this message.

Scott’s Maxim – “A life with or without purpose comes with the same amount of pain and inconvenience. Why not choose Excellence? And chase it!” (more…)

Monday Motivator: Perfect Practice

By Scott Westerman
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“Practice does not make perfect. Only perfect practice makes perfect.” ~Vince Lombardi

How long does it take to get really good at something? And what is the key factor in getting you there?

Marla Popova, writing in her excellent Brainpickings blog, tells us that the old adage that, “it takes 10,000 hours to become good at something,” is a myth.

Sort of. (more…)

Monday Motivator: Letting Go of Your Past

By Scott Westerman
Listen to an audio version of this message.

“Make peace with your past, so it doesn’t screw up your present.” ~Regina Brett

How many times has this happened to you? You hear a certain song, stumble across an old photograph, and painful memories come rushing back to the front of your mind. All of us tend to hang onto mistakes we’ve made, things that might have been, relationships that no longer add value.

And it’s unproductive.

“Incredible change happens in your life,” Writes Steve Maraboli, “when you decide to take control of what you do have power over instead of craving control over what you don’t.” And the only thing we can control is who we are right now. (more…)

Monday Motivator: In Praise of Date Night

By Scott Westerman

Listen to an audio version of this message.

Maintaining a relationship is hard work. It requires habitual care and feeding. But it’s easy to get caught up in life’s routine. That’s when the magic can start to slip away. That’s why I always prioritize Date Night. (more…)

America is Beautiful

Coke is beautifulI stopped drinking Coca Cola over a year ago. Not because I didn’t like it. In fact, I have been a Coca Cola enthusiast since junior high. I used to select restaurants based on whether or not they served Coke. I just decided I didn’t need the sugar.

Tonight, Colleen and I went out to dinner to celebrate her return from a visit with our grandson. I ordered a Coke. (more…)

Monday Motivator: Effecting Change

By Scott Westerman
Listen to an audio version of this message.

“You know ‘status quo’ is latin for ‘the mess we’re in’.” ~Ronald Reagan

One of the things that drives me nuts about Facebook is how people complain about stuff there. Not that I’m against complaining. I actually love it… IF there is a solution and the willingness to engage in creating that solution is attached to it.

It’s hard to change the status quo on anything because: (more…)

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