Author: Scott Westerman
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Metrics
“What’s measured improves” Peter F. DruckerHow do we know when we are doing a good job?It hit my phone every morning at 7AM. “The Daily”, we called it. In it were the key metrics that told the team how our previous day’s work had impacted our progress. We all knew to zoom in on the…
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Writing for Social Media – Facebook
In the final installment of my “Writing for Social Media”, we tackle the challenge of creating an effective Facebook presence. We’ll discuss the ins and outs of creating content that gets noticed and explore the three keys to building a successful social media brand.http://youtu.be/cQ8rjRlfAEU
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Stop and Start
Stop, Start, Continue.. This is the sometimes painful, but nearly always productive process of listing those behaviors we need to initiate, amplify or throw in the trash. This week, another guest post from the proprietors of Marc and Angel Hack Life. They attack the concept head on. Discover their “Practical Tips for Productive Living” at MarcAndAngel.comAs…
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Your Personal Brand: Creating it, Selling it and Living it
My presentation to MSU’s Broad College of Business on Personal Branding, distilled to 3:13 by Russ White.http://youtu.be/ukISv6bRQSI
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Writing for Social Media – Twitter
In part two of our series on Writing for Social Media, Executive Director, we explore the intricacies of getting your message across in 140 characters or less. How do we incorporate Twitter handles in a tweet? What’s the best way to include a hot link? And what journalistic fundamental is the secret to effective Twitter…
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Writing for Social Media – Strategy
In the first of a series, we explore the three main strategies that individuals and businesses use when they consider a social media game plan. Are you a broadcaster, an interactor or an engager? We’ll evaluate the upsides and downsides of each approach and tee up part two of the series: Writing for Twitter. More…
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A Profitable Personal Brand
“In order to succeed in the new world of work you MUST become the commander of your career.” – Dan SchawbelThe most important company in your portfolio is “You, Inc.” How profitable is it?Maslow teaches us that there are basic survival needs we must meet to provide the food, clothing and shelter that are the fundamental…
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Avoiding Obsolescence
“It is not genius that reveals to me suddenly and secretly what I should do in circumstances unexpected by others; it is thought and preparation.” – Napoleon Bonaparte“Girls only want boyfriends who have great skills. Forget flower bouquets and work on developing some captivating skills.” – Napoleon DynamiteIf the market for your personal brand started to…
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Colleen’s Oatmeal Bake Breakfast
This is my favorite work-week breakfast dish. When we first met, my beautiful, talented wife got to my heart by way of my stomach (and her mom’s exquisite cooking). Here’s how.More stuff like this can be found at ColleenCuisine.com.http://www.youtube.com/watch?v=QVNGg6hTaPs
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Chasing Happiness
“In essence, our lives are about defining, bracketing and chasing… Happiness.”(From my keynote at the 2012 Choices Conference in Grand Rapids.) As I write this I’m freshly returned from a trip to Asia. 48 hours ago, I was standing on a street corner in the center of Kuala Lumpur in Malaysia. Here you’ll find an…