Facebook Adieu

On November 1, I will be shutting down my Facebook identity.

It’s something that’s been on my mind for a long time. Beyond the popular privacy concerns, the biggest downside for me is how much time I end up spending there. In the days when I had a very public personal brand, I felt it was important to share a regular diet of content. That’s not necessary anymore.

Leyla Abdullayeva articulates a bunch of good reasons to get away from Facebook. As I reviewed them, many resonated with me.

Lately, I find myself tensing up when I open Facebook. While reviewing the pictures and posts from close friends was helpful for cocktail conversation, the political rants and emotional handwringing there are needless stressors.

Eric Karjaluoto persuasively argues that Facebook manipulates us. Its negative impact during the last election cycle is becoming increasingly clear. Many of us feel that if we post a point of view about an issue, we’ve done our societal due diligence and further action is not required. In fact, all we are doing is tossing another ping pong ball into the echo chamber. It feels good in the moment but has very little real impact.

As my friend, Jeff Hicks, likes to say, “Remember that time you posted that political argument on Facebook and you changed my mind? Neither do I.”

And there is a growing body of research that suggests that people who avoid Facebook “reported bigger improvements to life satisfaction and emotional life than those who hadn’t quit.

I won’t totally be abandoning social media. You will be able to find me on Instagram and MeWe.. for now. I’m still not sure I’ll be either place over the long term. And I’ve downloaded all of my Facebook photos from the 11 years that comprise my timeline.

The greatest benefit of shifting away from a high profile 24/7 lifestyle has been being able to invest quality time with the people I care about most. As I turn away from the Facebook Matrix, I look forward to having even more opportunity to do just that.