Social Media Essentials

On April 6, 2011, in Scott's Speeches, by Scott Westerman

Here’s a PDF from my recent presentation to the Lansing Jaycees. It’s a high level overview of some of the key things to think about as you plot your Social Media Strategy, along with a ton of hot links and suggested additional reading.


Updated on April 13, 2011


2 Responses to “Social Media Essentials”

  1. Deborah Stone says:

    Read your presentation and thought it was very informative. Thanks for posting it on your fb site.

    Go State

  2. Angela Fossi says:

    Hi Scott,

    Thank you for presenting this information to the Lansing Jaycees. It was very informative and I have enjoyed watching all of us make adjustments to our media usage. The biggest change is more of us are thinking of its impact on the group. We had fallen into a routine where we relied on one or two people to handle our PR. Your presentation made us realize we need to focus on the “social” aspect and all of us can play a role in our imaging. Thanks for helping us make the leap!

    It was a pleasure to meet you and I appreciate your support of the Jaycees. Go State! We also enjoyed the MSU swag!

    Angela Fossi
    83rd President – Lansing Jaycees